Where to start
Reading paths
Short, ordered lists through the library, written by us. Tick books off as you go; progress stays on this device.
Start here
Eight books that come up again and again on the show. A good first shelf if you're new.
8 books
The Gilded Age builders
Oil, steel, railroads and banks: the people who built industrial America, and fought each other doing it.
7 books
Retail and the customer
Stores, warehouses and restaurants built by people who obsessed over price and the customer.
8 books
Apple, from the garage on
Read in order, these trace Apple from its founding through NeXT, the return, and the products that followed.
8 books
The investor's bookshelf
Buffett, Munger and the investors who think in decades.
8 books
Makers of things that move
Cars, planes and rockets, and the obsessive people who built them.
7 books
Storytellers and showmen
Film, animation, advertising and the business of getting attention.
8 books