Claude Hopkins

My Life in Advertising

by Claude Hopkins

The main book of Episode #170 (2021) and Episode #430 (2026), on Claude Hopkins. It comes up again in 6 other episodes.

• 8episodes mention it
• #33of 389 by mentions
• 2021first on the show

Where it comes up

• #170
  Main book · March 8, 2021

  Claude Hopkins (A Life in Advertising)

  Source: Founders Podcast, Episode #170: Claude Hopkins (A Life in Advertising)
• #231
  Mentioned · February 12, 2022

  William Rosenberg (Founder of Dunkin Donuts)

  Source: Founders Podcast, Episode #231: William Rosenberg (Founder of Dunkin Donuts)
• #239
  Mentioned · March 29, 2022

  The Wright Brothers

  Source: Founders Podcast, Episode #239: The Wright Brothers
• #241
  Mentioned · April 14, 2022

  The Wright Brothers, Glenn Curtiss, and the Battle to Control the Skies

  Source: Founders Podcast, Episode #241: The Wright Brothers, Glenn Curtiss, and the Battle to Control the Skies
• #264
  Mentioned · August 24, 2022

  The Story of Edwin Land and Polaroid

  Source: Founders Podcast, Episode #264: The Story of Edwin Land and Polaroid
• #306
  Mentioned · June 5, 2023

  David Ogilvy (Confessions of an Advertising Man)

  Source: Founders Podcast, Episode #306: David Ogilvy (Confessions of an Advertising Man)
• ·
  Mentioned · October 20, 2024

  Steve Jobs and Edwin Land

  Source: Founders Podcast, Episode: Steve Jobs and Edwin Land
• #430
  Main book · August 23, 2026

  How to Write Ads That Sell

  Source: Founders Podcast, Episode #430: How to Write Ads That Sell

Book record: Open Library.