Scientific Advertising
The main book of Episode #207 (2021) and Episode #430 (2026), on Claude Hopkins. It comes up again in 1 other episode.
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- 3episodes mention it
- #156of 389 by mentions
- 2021first on the show
Where it comes up
- #207Main book · September 26, 2021
Claude Hopkins (Scientific Advertising)
Source: Founders Podcast, Episode #207: Claude Hopkins (Scientific Advertising) - #306Mentioned · June 5, 2023
David Ogilvy (Confessions of an Advertising Man)
Source: Founders Podcast, Episode #306: David Ogilvy (Confessions of an Advertising Man) - #430Main book · August 23, 2026
How to Write Ads That Sell
Source: Founders Podcast, Episode #430: How to Write Ads That Sell
Book record: Open Library.
