From the Founders archive

The Man Who Sold America

The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

by Jeffrey L. Cruikshank and Arthur W. Schultz

The main book of Episode #206 (2021). It comes up again in 3 other episodes.

• 4episodes mention it
• #113of 389 by mentions
• 2021first on the show

Where it comes up

• #206
  Main book · September 23, 2021

  Albert D. Lasker (the creation of the advertising industry)

  Source: Founders Podcast, Episode #206: Albert D. Lasker (the creation of the advertising industry)
• #231
  Mentioned · February 12, 2022

  William Rosenberg (Founder of Dunkin Donuts)

  Source: Founders Podcast, Episode #231: William Rosenberg (Founder of Dunkin Donuts)
• #256
  Mentioned · July 9, 2022

  Edward L. Bernays (Public Relations, Advertising, & Persuasion)

  Source: Founders Podcast, Episode #256: Edward L. Bernays (Public Relations, Advertising, & Persuasion)
• #306
  Mentioned · June 5, 2023

  David Ogilvy (Confessions of an Advertising Man)

  Source: Founders Podcast, Episode #306: David Ogilvy (Confessions of an Advertising Man)

Book record: Open Library.