Episode #256 · July 9, 2022
Edward L. Bernays (Public Relations, Advertising, & Persuasion)
This episode covers The Father of Spin by Larry Tye.
Source: Founders Podcast, Episode #256: Edward L. Bernays (Public Relations, Advertising, & Persuasion)
The book
Also named in this episode
Books mentioned in the episode notes
Connections
Episodes linked through the books they share
Points back to
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The Fish That Ate The Whale: The Life and Times of America's Banana King
September 9, 2018 · The Fish That Ate the Whale
- #255
Sam Zemurray (Banana King)
July 2, 2022 · The Fish That Ate the Whale
- ·
Sam Zemurray (The Fish That Ate the Whale)
September 11, 2023 · The Fish That Ate the Whale
- #206
Albert D. Lasker (the creation of the advertising industry)
September 23, 2021 · The Man Who Sold America
- #10
Shoe Dog: A Memoir by the Creator of Nike
July 27, 2017 · Shoe Dog
- #186
Phil Knight (Nike)
June 16, 2021 · Shoe Dog
- #82
David Ogilvy (Ogilvy on Advertising)
July 28, 2019 · Ogilvy on Advertising
- #70
Mark Spitznagel: The Dao of Capital
May 6, 2019 · The Dao of Capital




